Good landing pages mean the difference between making a sale, and a customer bouncing.

A landing page, is a page dedicated to a specific objective on your website.  For many sites, this means to collect leads, for others, it means download a free resource (which is also collecting leads), or maybe selling a product right then and there.

Without optimizing your landing pages, your paid search campaigns will surely fail.  It's a scientific fact.

Is it possible to see marginal success, or even great success without landing pages?  On the rare occasion, yes; but in most cases, without properly optimized landing pages you will lose an incredible amount of potential business.

What is the difference between a home page, and a landing page?

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